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Leveraging Digital Marketing for Tourism

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketi…

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EUR 186,19* Aktueller Preis: EUR 186,19

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Michelle Willis, Wilson Ozuem

Digital Marketing Strategies for Value Co-Creation 2e

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

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EUR 170,69* Aktueller Preis: EUR 170,69

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Paul Lambert

Alive

Our world is a rich and dynamic environment in which life moves through seasons and evolves over time. Our political, societal and economic life is permeated with major trends and movements affecting our …

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EUR 22,47* Aktueller Preis: EUR 22,47

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Big Data

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

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EUR 97,20* Aktueller Preis: EUR 97,20

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